Dhruv Bhatia

Senior Product Leader | Technical Entrepreneur

LinkedIn

About

Seasoned Product Leader with 14+ years of experience across B2B SaaS and B2C product companies, transitioning from entrepreneurship to a senior product role in a high-growth environment. Proven ability to scale products from 0-1 to over $10M+ ARR, leveraging expertise in AI Agents, Product-Led Growth, and a strong technical foundation from a Tier 1 USA college, to drive significant business impact and innovation.

Work Experience

Founder & CEO

LocalPanda

Jan 2024 - May 2024

Toronto, Ontario, CA

Founded and led LocalPanda, a SaaS marketing solution, driving product development and growth strategies for local businesses.

  • Launched a SaaS marketing solution, acquiring 120+ customer sign-ups and growing to 10+ paying customers with a product-led growth (PLG) approach.
  • Developed the product from conception (0-1), encompassing UX design, coding, marketing, and sales funnel implementation.
  • Leveraged cutting-edge AI (fine-tuning, crewAI, OpenAI APIs) to build AI Agents and features, enhancing businesses' local 3-pack ranking on Google Maps.
  • Achieved self-sustainability with a <1% churn rate, successfully transitioning the venture to a side project to focus on product leadership opportunities.

Lead Product Manager

SocialPilot

Jan 2023 - Jan 2024

Led the 0-1 Reviews product vertical and Go-to-Market activities for SocialPilot, a B2B SaaS Social Media Management platform.

  • Spearheaded the 0-1 launch of the Reviews product vertical, driving GTM strategies for a B2B SaaS platform serving 12,000+ customers.
  • Conducted 125+ customer interviews and collaborations in the US for Alpha and Beta product releases, ensuring market-fit and user satisfaction.
  • Applied Product-Led Growth (PLG) principles and actively participated in GTM activities from inception, accelerating product adoption.
  • Pioneered early Generative AI features by fine-tuning and integrating cutting-edge APIs, enhancing product capabilities.
  • Mentored and guided direct reportees, fostering their development within the product management framework.

Founder & CEO

Casa UGC (Exited)

Jan 2020 - Dec 2023

Founded and scaled Casa UGC, a B2B SaaS company, empowering D2C startups to boost sales through shoppable videos.

  • Launched and scaled a B2B SaaS platform from scratch, acquiring 300+ customers and enabling D2C startups to increase sales with shoppable videos.
  • Pioneered and implemented product-led growth (PLG) strategies, driving organic customer acquisition through word-of-mouth.
  • Grew and managed a cross-functional team of 5+ marketers, designers, and developers, fostering a collaborative and high-performing environment.
  • Successfully exited Casa UGC, leading to its acquisition by SocialPilot, demonstrating strong entrepreneurial and strategic acumen.

Product Manager, Enterprise APIs and Mobile App

Alida (prev. Vision Critical)

Jan 2019 - Dec 2020

Owned API and marketplace products, leading 0-1 implementation for a Gartner Magic Quadrant CXM company with $100MM ARR.

  • Spearheaded the 0-1 development and implementation of the API and marketplace product for a Gartner Magic Quadrant CXM company with $100MM ARR.
  • Cultivated and managed API partnerships with 500+ global Fortune 500 brands, including McDonald's, Conde Nast, and Copa90.com.
  • Collaborated effectively with designers, developers, and Product Marketing Managers (PMMs) to deliver both API and mobile app products.
  • Mentored aspiring product managers, contributing to team growth and knowledge transfer.

Product Manager, Consumer Products

Olacabs (ANI Technologies Pvt. Ltd.)

Jan 2017 - Dec 2018

Ideated, launched, and optimized consumer products, including a lightweight app and website flows, for a leading ride-sharing platform.

  • Ideated and launched Ola Lite, a ~570 KB lightweight app, achieving 100K downloads and 20K bookings in one month to serve the Indian market.
  • Utilized Google's Progressive Web App (PWA) technology, positioning Ola Lite as one of the earliest Google I/O featured PWA partners.
  • Led the redesign of the Outstation category flow on the website, resulting in a 60% increase in conversion rates.

Senior Product Manager

Ixigo & TrulyMadly

Jan 2015 - Dec 2017

Drove monetization strategies and product development for travel and dating platforms, focusing on profitability and user engagement.

  • Drove monetization strategies with a primary objective of increasing company profitability across multiple product lines.
  • Created the 'app wall' feature on the trains app homepage, increasing revenue by ~30%.
  • Led the booking feature in the trains app, powered by Cleartrip, which increased revenue by 25%.
  • Pioneered 'growth hacks' that generated new revenue of 3L+/month for the business.
  • Led the design, development, and execution of 'TrulyMadly Select,' a platform projected to reach 10L+/month revenue, and scaled 'TrulyMadly Sparks' 10X from 1L/month to 10L/month in direct message matches.

Software Engineer

NetApp, Inc.

Jan 2011 - Dec 2013

Developed features, fixed critical bugs, and managed a fault injection testing project to ensure system reliability for enterprise storage solutions.

  • Developed and implemented new features, resolved critical bugs, and wrote scripts to enhance software functionality and stability.
  • Managed a comprehensive fault injection testing project, ensuring timely deliverables and robust system performance.
  • Engineered a specialized tool to validate the integrity of the replication protocol, significantly improving system reliability.

Education

Computer Engineering

University of Illinois, Urbana-Champaign

Jan 2007 - Dec 2011

Urbana-Champaign, Illinois, US

Certificates

Pragmatic Marketing - Practical Product Management Certificate

Pragmatic Marketing

LangChain for LLM Application Development

Multi AI Agent Systems with CrewAI

Languages

English

Skills

Analytics

  • Mixpanel
  • Hotjar

Prototyping

  • Figma

AI/ML

  • LangChain
  • Claude
  • ChatGPT
  • Cursor
  • Generative AI
  • Fine-tuning
  • crewAI
  • OpenAI APIs
  • AI Agents

Roadmap Prioritization

  • Notion
  • JIRA
  • Clickup

Coding Technologies

  • React
  • NodeJs
  • JavaScript

Product Management

  • Product-Led Growth (PLG)
  • Go-to-Market (GTM)
  • UX Design
  • Sales Funnel Optimization
  • API Development
  • Mobile App Development
  • Monetization Strategies
  • SaaS
  • B2B
  • B2C
  • Customer Experience Management (CXM)
  • Market Research
  • Stakeholder Management
  • Team Leadership
  • Product Strategy
  • Agile Methodologies
  • Software Development Life Cycle (SDLC)
  • Product Scaling (0-1 to $10M+ ARR)

Software Engineering

  • Fault Injection Testing
  • Replication Protocols
  • Feature Development
  • Bug Fixing
  • Scripting

Entrepreneurship

  • Startup Launch
  • Team Building
  • Business Development
  • Strategic Planning
  • Exit Strategy